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Selects technology from Moodify as a "significant step" in its digital transformation agenda to accelerate development.
October 2, 2023
By: Melissa Meisel
Procter & Gamble (P&G) selected Moodify White, an AI-based fragrance design software technology, to be used by its fragrance development group. “We value P&G’s vote of confidence in Moodify as a partner in applying AI to evolve fragrance design and consumer product development,” said Eyal Maor, CEO of Moodify. “By incorporating Moodify's cutting-edge technology into their processes, P&G is helping further modernize scent design and integration in consumer ...
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